18 Grams KeepCup is here! First local cafe branded KeepCup has arrived in Hong Kong! One of the question we get asked the most is what is a KeepCup? KeepCup is a reusable takeaway Cup designed and made in Melbourne Australia. It is designed specifically for coffee Baristas. It is also an environmental friendly option for everyone who drinks lots of quality takeaway coffee. According to the KeepCup website, it is calculated that it takes 28 disposable cups and lids to make 1 small size KeepCup(which is the version we have). Make sure you bring your KeepCup for your coffee next time, the cup is designed such that coffee crema will not break if the coffee is made in the cup. The cup will also fit under most coffee machine. Also the coffee milk proportion indicator will ensure that the coffee is made to the right proportion. There are also labels on the back of the cup that allow our staff to mark your coffee specifications, results in a perfect cup of coffee made to your specification. We try our best to do what’s the best for our planet. 18 Grams KeepCup in Causeway Bay Here are some fun facts about the keepcup: Sustainability Journey As our business grows it is important to us that we remain mindful of our original goal, to reduce the widespread use of disposable cups. This involves product development and improving the sustainability of our organizational systems and processes. As any wise man or woman will tell you, it’s all about the journey. Here is ours… Facts about the KeepCup There is enough plastic in : 35 disposable cups and lids to make a large KeepCup. 32 disposable cups and lids to make a medium KeepCup. 28 disposable cups and lids to make a small KeepCup. 25 disposable cups and lids to make a XS KeepCup. The break even with disposable cups estimated to be as low as 15 uses over the life cycle of the KeepCup including cleaning. KeepCups have been tested to 1000 uses by our industrial designers Cobalt Niche. Low embodied energy in manufacturing process. Manufactured from single component materials to facilitate recycling and reuse. Since June 2009, KeepCup users have diverted an estimated 30000 tonnes of disposable cup waste from landfill, that’s about 2 billion disposable cups. KeepCup users have stopped 750,000 trees being felled for paper pulp. (January 2012). A KeepCup compared to a disposable paper cup (including coffee) sees a: 36-47% reduction in global warming, 64-85% reduction in water use, 91-92% reduction in landfill waste annually Facts about Disposable Cups International Paper estimates that annually in the United States over 58 billion disposable cups are discarded to landfill; that is, 158 disposable cups for every US inhabitant. Annually 500 billion disposable cups are manufactured around the world; that’s about 75 disposable cups for every single person on the planet. Half of the plastic used in the world today is for single use items. On average, each disposable cup contains 5% of the raw materials involved in the process of making and delivering it. The 500 billion disposable cups we manufacture annually placed end to end could circumnavigate the earth 100 times. 4 billion trees or 35% of the total trees chopped down are used in paper industries on every continent. 1 tonne of paper consumes 98 tonnes of resources in manufacture. Globally, we go through about 300 million tonnes of paper each year. Most paper is made from virgin pulp. Very little recycled paper is used to make disposable cups due to health risk and contamination concerns. Because most disposable cups are coated with polyethylene, both composting and recycling of disposable cups is not common. 71% of the worlds paper supply comes from diminishing forests, not tree farms or the recycling bin. Consumer rubbish has increased tenfold over the twentieth century, from 92 to 1242 pounds of product waste per person per year. This means we discard approximately 14.4 times our body weight in waste annually. Taiwan discards 1.5 billion disposable cups annually. Landfill issues have given rise to new rules for establishments to give discounts to all reusable cups. The Taiwanese government has forecast a 30% reduction of disposable cup use annually, or 450 million cups.